Advertising
Rustavi Car Market AUTOPAPA
Advertising at the Rustavi Car Market
The largest and most modern car complex in the Caucasus. On market days, more than 20,000 people come here from Georgia, Armenia and Azerbaijan.
About the venue
The complex is located on the Tbilisi – Red Bridge highway, which connects Georgia with Armenia and Azerbaijan. The Service Agency of the Ministry of Internal Affairs of Georgia is 100 metres away.
Since its first day, the market has attracted not only residents of Georgia but also visitors from Armenia and Azerbaijan. On market days (Saturday and Sunday), more than 20,000 people from all over the Caucasus visit the market.
In August 2011, a 1,000 m² shopping centre opened on site, offering car parts, accessories and other goods, as well as services such as buying a car in instalments, a pawnshop and banking products.
Why advertise with us
Exclusivity
Rustavi Car Market No. 1 offers its clients:
- retail space for rent at attractive prices
- advertising on any medium at affordable prices
- discounts and special offers for regular clients
Footfall
According to a social survey, Rustavi Car Market No. 1 is the most visited car market in the South Caucasus. It ranks first in the region both in the number of cars sold and in the number of visitors.
Target audience
Car buyers and sellers meet in one place, so deals are made on the best terms and without intermediaries.
Advertising formats
- LED screen1–12 hours of airtime per day
- Banners on the AUTOPAPA website9 positions
- Advertising bridge18 × 3 m
- Billboard6 × 3 m
- Sidewalk barriers155 pcs, exclusive
- Benches with canopy4 sides
- On-site promotionflyers, audio, filming
- Mobile office for retail18 m²
- Car market shopping centre33–100 m²
All prices include VAT.
LED screen
1–12 hours of airtime per day
Video ads on the market's advertising screen. The price depends on daily airtime and contract length — the more hours and the longer the term, the bigger the discount.
Prices in GEL (₾), VAT included
| Hours per day | Seconds per day | 1–3 months | 4–6 months−10% | 7–12 months−20% | over 1 year−25% | Discount |
|---|---|---|---|---|---|---|
| 1 | 3,600 | 3,000.00 | 2,700.00 | 2,400.00 | 2,250.00 | — |
| 2 | 7,200 | 2,850.00 | 2,565.00 | 2,280.00 | 2,137.50 | −5% |
| 3 | 10,800 | 2,700.00 | 2,430.00 | 2,160.00 | 2,025.00 | −10% |
| 4 | 14,400 | 2,550.00 | 2,295.00 | 2,040.00 | 1,912.50 | −15% |
| 5 | 18,000 | 2,400.00 | 2,160.00 | 1,920.00 | 1,800.00 | −20% |
| 6 | 21,600 | 2,250.00 | 2,025.00 | 1,800.00 | 1,687.50 | −25% |
| 7 | 25,200 | 2,100.00 | 1,890.00 | 1,680.00 | 1,575.00 | −30% |
| 8 | 28,800 | 1,950.00 | 1,755.00 | 1,560.00 | 1,462.50 | −35% |
| 9 | 32,400 | 1,800.00 | 1,620.00 | 1,440.00 | 1,350.00 | −40% |
| 10 | 36,000 | 1,650.00 | 1,485.00 | 1,320.00 | 1,237.50 | −45% |
| 11 | 39,600 | 1,500.00 | 1,350.00 | 1,200.00 | 1,125.00 | −50% |
| 12 | 43,200 | 1,500.00 | 1,350.00 | 1,200.00 | 1,125.00 | −50% |
Scroll the table sideways
Banners on the AUTOPAPA website
9 positions
| Position | Size, px | Price, ₾ |
|---|---|---|
| TOP 1 | 270×90 | 700 |
| TOP 2 | 728×90 | 1,800 |
| TOP 3 | 270×90 | 700 |
| A1 | 270×90 | 350 |
| A2 | 728×90 | 900 |
| A3 | 270×90 | 350 |
| B1 (static) | 690×255 | 1,300 |
| B1 (interactive) | 690×255 | 2,000 |
| D1 | 468×60 | 3,000 |
Banner positions are shown in the diagrams.
To place a banner on the website, fill in the application:
Apply to advertise on AUTOPAPA
Advertising bridge
18 × 3 m
Banner 18 × 3 m — 54 m² per side.
Prices in GEL (₾), VAT included
| Sides | 1–3 months | 4–6 months−10% | 7–12 months−20% | over 1 year−30% | Discount |
|---|---|---|---|---|---|
| 1 | 4,374 | 3,937 | 3,499 | 3,062 | — |
| 2 | 4,155 | 3,740 | 3,324 | 2,909 | −5% |
| 3–4 | 3,937 | 3,543 | 3,149 | 2,756 | −10% |
| 5–6 | 3,718 | 3,346 | 2,974 | 2,603 | −15% |
| 7–8 | 3,499 | 3,149 | 2,799 | 2,449 | −20% |
| 9+ | 3,062 | 2,756 | 2,449 | 2,143 | −30% |
Scroll the table sideways
Base rate — about $30 per m² per month (paid in the GEL equivalent).
Billboard
6 × 3 m
Banner 6 × 3 m — 18 m².
Prices in GEL (₾), VAT included
| Sides | 1–3 months | 4–6 months−10% | 7–12 months−20% | over 1 year−30% | Discount |
|---|---|---|---|---|---|
| 1 | 1,458 | 1,312 | 1,166 | 1,021 | — |
| 2 | 1,385 | 1,247 | 1,108 | 970 | −5% |
| 3–4 | 1,312 | 1,181 | 1,050 | 919 | −10% |
| 5–6 | 1,239 | 1,115 | 991 | 868 | −15% |
| 7–8 | 1,166 | 1,050 | 933 | 816 | −20% |
| 9+ | 1,021 | 919 | 816 | 714 | −30% |
Scroll the table sideways
Base rate — about $30 per m² per month (paid in the GEL equivalent).
- The advertising area covers the image only. Allow a 3–5 cm hem (“pocket”) when printing the banner.
- Printing, installation and removal of banners are not included.
Sidewalk barriers
155 pcs, exclusive
Exclusive placement of advertising panels on sidewalk barriers.
Benches with canopy
4 sides
Advertising on benches with a canopy structure.
On-site promotion
flyers, audio, filming
| Service | Price, ₾ |
|---|---|
| Permit to hand out flyers1 day, 1 person | 200 |
| Flyer distribution by our staff1 day | 350 |
| Broadcast of a 15–20 second audio ad1 day | 50 |
| Permit to film on AUTOPAPA premises1 day | 300 |
| Distribution of price tags for cars1 month | 1,000 |
Mobile office for retail
18 m²
Offices are equipped with air conditioning and electricity meters. The offices are built by the car market administration.
Car market shopping centre
33–100 m²
Commercial space in the car market's shopping centre. The number of available units is limited.
| Area, m² | Price per m², $ |
|---|---|
| 33 | 30 |
| 66 | 25 |
| 100 | 20 |
All prices include VAT.
